thonik is the Amsterdam based collective of designers, led by lauded designers Nikki Gonnissen and Thomas Widdershoven. thonik offers their clients a visual voice that sets apart and differentiates: providing pole position.
thonik has its roots firmly planted in society, willing to actively engage in the dialogue of what is right and what is fair. We seek to change the world. One design at a time.
We specialize in visual communication, graphic identity, interaction and motion design.
From Amsterdam Central Station
Take tram 16 or 24 (direction VU medical centre) and step off at tram stop “Stadhouderskade” on the Ferdinand Bolstraat. From there it is a two minute walk to thonik studio.
From Amsterdam Amstel Station
Take tram 12 (direction Station Sloterdijk) and step off at tram stop “Ceintuurbaan/Ferdinand Bolstraat”. From there it is a seven minute walk to thonik studio.
You can park your car in the Amsterdam APCOA Parking at Heinekenplein.
Nikki studied graphic design at the Hogeschool der Kunsten in Utrecht. She co-founded thonik, together with Thomas Widdershoven in 1993.
Aside from thonik, Nikki is international president of Alliance Graphique Internationale (AGI). A platform that unites the worlds leading graphic designers in a professional community of common interest and achievement. Nikki is actively involved in the design debate as guest lecturer and design tutor. She is member of BNO, ADCN and AGI.
You will find Nikki’s résumé here.
Thomas studied philosophy, art and graphic design. He co-founded thonik, together with Nikki Gonnissen in 1993.
Thomas is former creative director of Design Academy Eindhoven. As creative director at the academy, he developed a series of exhibitions in collaboration with the Van Abbemuseum: Broken White (2016), Thing Nothing (2015), Sense Nonsense (2014) and Self Unself (2013). These exhibitions explored and forecasted the next generation of designers and how they position themselves in the always-evolving field of design.
You will find Thomas’ résumé here.
Sven (Antwerp) started working at thonik in 2001. His specialties are the general management of the studio and project management.
His favourite thonik is the visual identity we did for oba (the public library in Amsterdam), specifically the tilting of the vowels. It shows how a seemingly simple action, offers multiple design opportunities for one brand name.
Hannah (The Hague) works at thonik since 2015. Her specialties at the studio are project management and art direction.
“The Hyundai City Outlet (HCO) Visual Identity is one of my favorite thoniks, since it is a dateless example of the times we are living in; the world is getting smaller, cultures are blending. Same as the colours of HCO identity, they are inspired by the loud neon lights colours of the department stores in Asia, they are translated by an Amsterdam based studio, by a team of designers from all over the world, and the outcome is that typical thonik color pallet, that both fits and stands out in the city of Seoul. Working with a team on projects like these, is what I like best. Also in my practice as designer next to thonik. Check out my website here.”
Jasmijn (Eindhoven) works at thonik since 2017. Her specialties are project management and PR.
Jasmijn’s favourite thonik design is the visual identity that was created for Yoni. “The collaboration between thonik and Yoni is a great example of how design can contribute to the empowerment of women. The collaboration resulted in a product that has a fresh look, is a pleasure to the eye and also takes the female body seriously. Furthermore, it underlines the empowering message of Yoni and puts modern-day feminism in a new daylight.”
Sanne (Amsterdam) works at thonik since 2017 as office and PR assistant. Aside from her work at thonik Sanne is a freelance architect.
Sanne’s favourite thonik design is the visual language of the Boijmans Van Beuningen. “With just a few lines, a one of a kind style has been created. Very eye-catching!”
David (Groningen) works at thonik since 2009 as office and financial assistant. Aside from his work at thonik David is a professional writer. He is currently working on a biography of the Dutch writer Frans Pointl.
David’s favourite thonik designs are the covers we made for Tirade magazine. Each of them is a small piece of art and together they are a beautiful collection of graphic design.
Roy (Ulft) started working for thonik in 2012. He is a multidisciplinary designer, specialised in graphic design and motion design.
“My favorite thonik design is the commercial for SP Home Care (2008). An elderly woman undresses herself in protest against the financial cuts in home care decided upon by the Dutch government. Aside from being very effective as image, to me it shows that the old ‘rules’ of a graphic designer doing the graphics, and the copywriter doing text, is history. There are no borders, it is about getting to the core of a subject and give it a radical execution. On the other hand, the rhythm in the 2 letter words in the NU SP poster can only be made by a graphic designer being also a copywriter.
The commercial was nominated for the Ster Gouden Loeki Aller Tijden – Best Dutch commercial of all time (publieksprijs). The commercial immediately led to a political debate and the State Secretary, Jet Bussemaker, had to change her policy.”
Simpson (Melbourne) started at thonik in 2014, after having lived and worked in Melbourne and Hong Kong. His specialties are visual communication and social design.
His favourite thonik design is the Spiral Art Centre in Tokyo. He likes the idea that design becomes a common place where cultures meet. This project places together the ambiguity of the Japanese language and the playfulness of Dutch graphic design. The result represents an intelligent and well-informed collaboration.
Josse (Apeldoorn) works at thonik since 2017. His specialties are graphic and web design, typography, vector illustrations and systems. Find more information on his website.
“Some of my favourite thonik designs are projects like Boijmans, Gemeente Amsterdam and Holland Festival. When a very smart system is a continuous source for both very consistent but at the same time very variable designs that keep surprising.”
Jean-Albert (Strasbourg) works at thonik since 2016. He is specialised in experimental and innovative design.
His favourite thonik designs are the thonik tapestries and weavings. “I like the concept, the fact that it questions the poster format and the way it exhibits graphic design, with an added-value. I also like the idea of collaborative works between craftsmen. The idea of mixed savoir-faire is something I am really into!”
Falco (Apeldoorn) started working at thonik in 2017 after an internship in 2016. He is a graphic designer who is also interested in finding new ways of graphic design. He has an experimental and exploring attitude. Check out his website here.
His favourite thonik design is the graphic identity for PSA: “the system behind the identity is nice to play with. The exhibition posters can be very different and even opposite of each other, yet because of the simple and clever identity you still recognise them as PSA”.
Lennart (Wijk bij Duurstede) started working at thonik in 2017. He is specialized in interaction design.
“My favourite thonik design is the identity we did for De Appel. I love how this design creates so much meaning from so little. It always catches my eye.”
Hyundai Premium Stores, Seoul; Urbanism\Architecture Bi-city Biennale, Shenzhen; Museum Boijmans Van Beuningen, Rotterdam; Holland Festival, Amsterdam; Power Station of Art, Shanghai; VPRO, the Netherlands; Gemeente Amsterdam; de Kunstenbond, the Netherlands; de Appel arts centre, Amsterdam; Nanjing Youth Festival, Nanjing; Openbare Bibliotheek Amsterdam (OBA); Socialistische Partij (SP), the Netherlands; Sonsbeek 10, Arnhem; Yoni, Amsterdam; Venice Architecture Biennale; Marta Herford, Herford; Manifesta Biennale, Genk; NRC Handelsblad, Amsterdam.
Black and White, 2008 at Openbare Bibliotheek, Amsterdam; Power, 2008 at Power Station of Art, Shanghai; thonik in Venice, 2008 at the 11th International Architecture Biennale Venice; thonik: Made in China by You, 2009 at Graphic Design Museum, Breda; thonik en, 2009 at Spiral Art Centre, Tokyo; Woordbeeld, 2010 at Openbare Bibliotheek, Amsterdam; thonik in A Paris, 2010 at Galerie Anatome and Instituut Neerlandais, Paris; Graphic Design Worlds, 2011 at the Triennial Museum, Milan; Graphic Happiness in China, 2012 at Museum of Nanjing University of the Arts; thonik Alphabets, 2012 at Sera, Kyoto; permanent collection display, 2013 at Centre Pompidou, Paris; City of Interface, 2013 at Power Station of Art, Shanghai; Self-Unself, 2013 at Van Abbemuseum, Eindhoven; Decorum, 2014 at at Power Station of Art, Shanghai; Broken White, 2016 at Van Abbemuseum, Eindhoven; I love Seoul, 2016 at Dongdeamun Design Plaza, Seoul.
thonik’s work is also part of several permanent collections like Centre Pompidou, Paris; Museum Boijmans Van Beuningen, Rotterdam; Hong Kong Heritage Museum, Hong Kong and Stedelijk Museum Amsterdam.
Please find thonik’s extended résumé here
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former thonik members
Tijl Akkermans, Margot Bakker, Minouk Balster, Lotte Batelaan, Tijs Bonekamp, Jeroen Breen, Marieke Brommersma, Jeroen Bruijn, Pascal Brun, Heleen Bulthuis, Eva Carp, Ekhine Dominguez Martin, Martijn Engelbregt, Nora Erbil, Floor van Essen, Simon Francois, Rieme Gleijm, Vincente Granger, Eva Grinder, Kumi Hiroi, Ragna Hom, Carolien van Hooijdonk, Jasper Jongeling, Clarine van Karnebeek, Phebe Kemper, Judith Konz, Shira Koopman, Danielle Kusters, Zigmunds Lapsa, Chloe Lee, Priscilla Machils, Katie McGonigal, Magali Meijers, Florian Mewes, John van den Munckhof, Andrea Naepflin, Sven Neitzel, Cathy Noordhuizen, Alex Nijburg, Remco Oude Alink, Femke Prins, Barteld Riemeijer, Sanne Rovers, Thibaud Sabatier, Ben Salesse, João Santos, Scott Savage, Naomi Shibata, Sietske Sips, Milena Spaan, Daan Spangenberg, Sanja de Vries, Marianne de Vrijer, Wouter Widdershoven, Marieke Zwartenkot.
Sophie Balch, Pablo Berger, Michaela Braun, Enrico Bravi, Jan Buchtela, Clément Catherine, Noémie Courtois, Caroline Demuth, Jason Destrait, Paul Dokkum, Noortje van Eekelen, Hans Geluk, Benjamin Grafmeijer, Jeffrey Grin, Laura Gutz, Erik Haberfeld, Chiel Harms, Devi Heller, Enrique Hernandez, Stefan van den Heuvel, Jinhee Kim, Isabel de Lucena, Daniel Peter, Erik Peters, Marit de Quaasteniet, Graziana Saccente, Laura Savignac, Maartje Slijpen, Linda van Sommeren, Silvio Spina, Ruben Stellingwerf, Suze Swarte, Janine Terlouw, Josselin Tourette, Auke Triesschijn, Marie Valette, Bohye Woo, Yoram Zeeman, Young Hui Zhao, Antonio Carlos Castro, Roger Five, Saki Ho, Jinhee Kim, Taku Okamoto, Pedro Vallejo Souza, Jin Young An, Geraldine MacDonald.