In the new logotype we balanced out the western sound-based typeface against the Chinese symbol-based characters. The grid organizes the bilingual communication equally, from titles to logo to body text and footnotes, providing unity.
inspiration Chinese designer Shen Haopeng (Hopesun Design) created the logo to reflect the huge electrical power plant the museum is located in. From the logo, we have derived 5 bars that we use playfully combined with imagery from different exhibitions and programs. This, together with the grid and the balancing of Chinese and western typography, is the essence of the visual identity.
how it got done Gong Yan, director of the Power Station of Art (PSA) invited us to create our first Chinese project. With vast growth in China’s economy and cultural initiatives, it’s truly an exciting time to collaborate in Chinese projects. Made in China is becoming more and more ‘designed in China’.
client profile Established on October 1st, 2012, the Power Station of Art (PSA) is the first state-run museum dedicated to contemporary art in China. It is also home to the Shanghai Biennale. Standing tall by Shanghai’s mother river, the Huangpu River, PSA now occupies an area of 42-thousand square meters. With an internal height of 27 meters, the museum houses exhibition sections that add up to 15-thousand square meters, and its 165-meter chimney, being an independent exhibition space, has also become an integral part of Shanghai’s world-famous skyline.
We are a generator for urban culture, breaking the barrier between life and art – mission statement Power Station of Art