pioneers of industrial culture

The critic and curator Aaron Betsky will interview Thomas Widdershoven as part of Premsela’s Pioneers of Industrial Culture series. The conversation will take place at the Triennial Design Museum on the public stage, in conjunction with the exhibition Graphic Design Worlds. 

Widdershoven will discuss how several thonik projects relate to the public domain. The studio takes an experimental, strategic approach to its work, extending the notion of graphic design to include interventions in public space. Its clients include Museum Boijmans Van Beuningen, VPRO, Marta Herford museum in Germany, and the Venice Architecture Biennale. Thonik has been the subject of solo exhibitions in The Netherlands, Shanghai, Tokyo and Paris. 02.thonik-Aaron_Betsky-interview-Thomas_Widdershoven-2011
Overview of the Triennial Museum conference hall, 2011.

The audience will consist largely of invited guests, but limited seats will be available to the general public. The event is cohosted by Premsela, the Triennale Design Museum, and the Consulate General of the Netherlands in Milan.

In June Premsela will welcome another graphic designer, Wim Crouwel, as its next interview in the series ‘Pioneers of Industrial Culture’. More information about ‘Pioneers of Industrial Culture can be found here.