Argos: critical in-depth journalism

Logo, identity and motion system for Argos: a platform for journalistic research on national television, radio and online.

Like many identities we work on, the starting point is motion. By working in a 3d space we found out that an “A” on its side symbolises a graphic abstraction of an eye. By giving it the right expression in motion the eye is looking around, searching for remarkable backgrounds to the news, or things that should be news.