Two new presentations on masterpieces and cartography position the National Maritime Museum as an international institute of maritime knowledge. Design agency thonik translated the museum’s re-profiling into a new house style and campaign. These are clear, of minimalist elegance and appeal to families, culture buffs, foreign tourists and business partners alike.
The new visual identity has been applied to the full range of online and offline communication: from routing, banners and menus to publications, merchandise and animations. The website was developed in cooperation with Momkai. Moreover, thonik developed the posters, flyers and tram visuals for the campaign promoting the National Maritime Museum’s new course.