
The Depot is a shining building. Its reflection multiplies its surroundings. To express this effect, more lines have been used in a new typeface that includes break lines that follow the grid of the mirrors. For the sturdy building of concrete, mirrors and steel, a color palette of grays, silver, light pink and blue was developed. The typeface forms the core of constantly changing motion graphics.
The new identity is the basis for online communication, the opening campaign, the shop, the signage and the special clothes visitors have to wear.




Many creatives collaborated to get it all done. Thank you Concrete, In10, Silo, StudioMarkx and Bart Agency. And thank you to the whole Boijmans team for making it happen.