three lines,
all through

museum boijmans van beuningen

The visual language of the Boijmans Van Beuningen got extended to the physical space of the museum when we made a huge floor-painting for the courtyard. The extensive possibilities of the graphic language span a ten year communication program with invitations and posters for over 300 exhibitions.

inspiration  Lance Wyman’s Mexico 1968 Olympic Games graphic design is one of the most inspiring projects we know. In 2003 the Museum Boijmans van Beuningen in Rotterdam got a new logo, set in a typeface similar to the Mexico Olympics typeface.

how it got done  We shifted the three-lined graphics from the name of the museum to the content of the museum. We set the name in a quite neutral typeface and used the expressive three-lined graphic style to typeset the program. In this way the identity is not expressed in the name, like in normal branding, but in the communication of the exhibitions. Thick or thin lines, colors and patterns are used to adapt the graphics to the various exhibitions.

client profile  Museum Boijmans Van Beuningen is one of the oldest museums in the Netherlands. In 1849 the lawyer Boijmans left his art collection to the city of Rotterdam. With the acquisition of the Van Beuningen collection in 1958 the museum got the second part of its name. The museum houses a unique collection of paintings, sculptures and everyday objects. The collection of prints and drawings is one of the best in the world.


A visit to Museum Boijmans Van Beuningen is a journey through the history of art – statement Museum Boijmans Van Beuningen